• Analyzed and designed user experience (UX) solutions for client websites based on established design principles and in accordance with design strategy, best practices, and guidelines.
• Engaged in business requirements gathering and translating them into workable and strategic digital solution specifications and prototypes.
• Prepared detailed explanations on revamped designs and contents based on research, clients’ and end-users’ inputs.
• Coordinated between the UI, front and back end developers, project management team for all projects.
• Handled 6 government projects consisting of both intranet portals and public-facing websites.
• Conducted design studios, user interviews and prototype testing. • Helped clients leverage social media, analytics, web and mobile technology to strengthen their brand and achieve business objectives

• Designed website’s UX and UI
• Maintain and update web content, images, files and other materials content using Content Management System (WordPress)
• Organized and advertised monthly public events.
• Provided customer support online and mentoring partners on company’s business model.

• Conceptualized “Predictive Moments Modelling”, currently a core framework used by the company to anticipate the right moments to effectively deliver marketing strategies to consumers.
• Assisted in analyzing clients’ Google Analytics profiles to recommend digital marketing strategies.
• Researching and implementing SEO strategies to help improve clients’ web ranking and site visits.

• Designed and programmed an intranet portal to manage employees’ leaves and a digital signage that leveraged on touch screen technology for employees to learn about the company’s history.

• Nanyang Business School, Honors (Merit)

Yonsei School of Business (Semester overseas exchange program)

Business and Information Technology School (Diploma with Merit)